essay

This is a leaflet from bishops Waltham action group (BWAG) writing about a new super store opening in there little medieval community and that the community should send letters of complaint to the planning department to stop the building of the super store in their market area.

This letter is aimed at the people of bishops Waltham as it’s in their community and happening near them. If the letter was sent to other places it wouldn’t matter as it’s not happening in their vicinity. The people of the community are the only ones who can stop the building so they rely heavily on the community for support.

The purpose of this text is to persuade people to send in letter so complaint to the planning department to stop the building of a super store in their community saying it would lose its medieval heritage. This would be a very persuasive part in the leaflet as it’s a small community so everyone would know about the heritage and this would persuade people to send in a letter of complaint.

The (BWAG) use direct address at the very start of the letter when addressing the reader by using “resident” this isn’t making it personal by using second person pro nouns but it establishing a relationship between the writer and the reader as the reader instantly knows they are the resident meaning that the letter is aimed at them and it makes the reader think they have been chosen to represent or stand up for their community which persuades them to send a letter of complaint.

The (BWAG) use the first person pronoun “we” when saying “we all now need to work together” this use of the first person pronoun includes the reader and the writer in the conversation and makes them feel like they are in the group or association as well which makes them feel involved and equally more charitable or persuaded in the taking down of the superstore. Also the use of “we” creates a synthetic personalisation as it creates a made up relationship between the reader and the writer this makes the reader feel more comfortable in the conversation which equally makes it easier to persuade them to send in a letter of complaint. The writer uses second person pro nouns as well by using “you” this links into direct address and makes it more personal by aiming the whole situation at the reader which could persuade them or equally make the reader feel intimidated or pressured into sending in a letter of complaint.

the bishops waltham action association groups use of graphology adds pressure to the reader as it uses imperatives and declaritive sentences. "times running out" this declaritive sentence uses time as a pressure move as the thought of little time left makes them feel like they need to send a letter of complaint now as they wont have time later. Also the use of the imperative "write a letter today" mkaes the reader feel like they need to as theyre being ordered to do it.