essay

This is a leaflet from bishops Waltham action group (BWAG) writing about a new super store opening in there little medieval community and that the community should send letters of complaint to the planning department to stop the building of the super store in their market area.

This letter is aimed at the people of bishops Waltham as it’s in their community and happening near them. If the letter was sent to other places it wouldn’t matter as it’s not happening in their vicinity. The people of the community are the only ones who can stop the building so they rely heavily on the community for support.

The purpose of this text is to persuade people to send in letter so complaint to the planning department to stop the building of a super store in their community saying it would lose its medieval heritage. This would be a very persuasive part in the leaflet as it’s a small community so everyone would know about the heritage and this would persuade people to send in a letter of complaint.

The (BWAG) use direct address at the very start of the letter when addressing the reader by using “resident” this isn’t making it personal by using second person pro nouns but it establishing a relationship between the writer and the reader as the reader instantly knows they are the resident meaning that the letter is aimed at them and it makes the reader think they have been chosen to represent or stand up for their community which persuades them to send a letter of complaint.

The (BWAG) use the first person pronoun “we” when saying “we all now need to work together” this use of the first person pronoun includes the reader and the writer in the conversation and makes them feel like they are in the group or association as well which makes them feel involved and equally more charitable or persuaded in the taking down of the superstore. Also the use of “we” creates a synthetic personalisation as it creates a made up relationship between the reader and the writer this makes the reader feel more comfortable in the conversation which equally makes it easier to persuade them to send in a letter of complaint. The writer uses second person pro nouns as well by using “you” this links into direct address and makes it more personal by aiming the whole situation at the reader which could persuade them or equally make the reader feel intimidated or pressured into sending in a letter of complaint.

the bishops waltham action association groups use of graphology adds pressure to the reader as it uses imperatives and declaritive sentences. "times running out" this declaritive sentence uses time as a pressure move as the thought of little time left makes them feel like they need to send a letter of complaint now as they wont have time later. Also the use of the imperative "write a letter today" mkaes the reader feel like they need to as theyre being ordered to do it.

magazine article commentary

this article is about the life and day of a parents routine, in this case my mums. i talked about the daily routine that she has to go through adding bits of her life and sometimes how she got into the routine she's in now, also i might be changing them piece to a different perspective of an adults routine and what they do during the day.

the audience is an older group mainly striked as slight entertainment to other parents to let them know what other parents do, also they could think to themselves "ah i do that too" so it appears to their nature and perspective of an adults day.

the purpose of this piece is to inform other parents about a parents daily routine everyday also it is to entertain other adults as they would have a lot in common with this piece making it easier to read for most adults. also it makes the reader feel like theyre having a conversation with the adult (my mum) and almost like theyre getting to know someone which also can be shown as entertainment in a way.

i set the article out down a staright path in the middle this makes it look more like an article and keeps the reader centered and concentrating on the text. this also makes the text look a lot more formal which in this case will appeal to the adults and elders who are reading it more, this will keep them entertained and at a full understandinhg at all times, which will be more appealing in the long run.

the register is standard to formal english as it is a long tabloid article about someones life and daily routine which in this case will appeal to the elders and adults and mainly parents as it is based on an adults day and life. also most people reading this kind of article will speak quite standard and formal english which makes it more smart and equally understandable than if it was in slang or common idiolect.

the title of the piece is large and bold to come through to people what exactly the article is about and this will either attract or send people away but seeing as most adults and parents read the news they will be attracted to this article just because of the title even thought there are no pictures which also appeals to adults and elders.

review commentary

In my review i tried to create the voice of an Essex lad having a meal in Brentwood harvester. i used the language and essence to create a more realistic and virtuous voice which made the review sound better. i also started with a view of what the look and feel of the place was like when i was there.
This text was made to give people an insight on a specific restaurant in this case its the harvester

I used graphology with a picture of the harvester sign, this instantly tells the reader about what the review was about. also i used the ministry of food logo to show what magazine i'm writing in this made the piece look professional and real.

When i talked about how the restaurant was i gave a lot of description about everything i did or any events that happened in the restaurant, this keeps the reader interested and allows them to feel like they are there with me at every moment. I used a certain choice of lexis when describing the food and how it was, some of these words were "divine" and "exquisite" these words are extreme for describing food but the use of hyperbole makes the food seem a lot better than it actually is, this is good for a food review as the point of a food review is to say how good or bad the food and service was so if i'm saying how good it was i would use these words to get the food across as being the best anywhere.

strong connotative meanings

Army be the best-this advert motto has a strong connotative meaning as the phrase "be the best" shows that if you joined the army you would be the best there is also it gives inspiration to people who are already in the army, the phrase "be the best" doesn't mean that if you joined up ypu'd be the best it is more of what you can aspire to be so you can be the best you can be.




Pick up five times more women than a lamborghini-this advert has a strong connotative meaning as the phrase "pick up five times more women than a lamborghini" doesn't mean its as nice as the lamborghini sports car but it does mean its spacious and can hold a lot of people.















Tell the prime minister to stop clowning around.-this advert has a strong connonative meaning as the phrase "tell the prime minister to stop clowning around" shows that the prime minister isn't actually clowning around but he isn't doing anything about the problem also the phrase fits the theme of the problem which is to stop wild animal circuses.